Meet The Judges


DesigNerd© / Smart Director™ at Loop Design

Prior to starting Loop Design, Jason was the Design Director at the New York office of Delirium Corp. Over the course of his career he's designed projects for Walt Disney World, The Rockwell Group, The New England Patriots, Ann Taylor and Condé Nast, to name a few.

His work has been included in a variety of design books and publications including, HOW Magazine, The Village Voice, The Logo Lounge Master Library Volumes 1 & 2, and Really Good Logos Explained. Jason taught a semester of Typography for Illustrators with professor Noel Claro at Parsons The New School For Design. In his spare time, he enjoys long walks on the beach, baking alphabet-shaped scones, and writing about himself in the third person.


A Michigan native, now residing in New York City, Holmes is an established food and travel photographer who has shot for some of the countries most prestigious editorial clients.

Her passion to shoot still photographs along with her creative endeavors from directing to designing have influenced her style of imagery. Her work has been featured in major publications such as Bon Appetit, Food & Wine, The Wall Street Journal, as well as international magazines.


Joe Scarano was born in Warwick, NY in 1975. He was raised alongside a litter of sisters in Miami, FL and later in Bethpage, NY.

During the day Joe works as an online art director for a non-profit consumer advocacy organization. He spends his nights painting characters and environments that recall the odd early days of animation and the dingy despair of the 1930's. With their popsicle stick bucktoothed grins, hollow heads and dead eyes his characters often straddle the lines between funny, tragic, grotesque, and sad.

He currently lives in Orange County, NY with his wife, Marci, and sons.


Rebecca D Kelly was a former graduate student at the University of North Texas and has taught as an assistant professor of graphic design at Mississippi State University. She is currently an assistant professor at Keene State College, in Keene, New Hampshire, where her research agenda involves advocating for the ethics and responsibilities of graphic designers, with an additional focus on the effects of corporate branding in our everyday lives.

She partners in a small graphic design studio (Pixel Pushers, Inc.) with her husband, Kevin, working on such clients as Frito-Lay, Pepsi, Texas Instruments, Coca-Cola, Campbell’s, Hasbro Toys, Southwest Airlines, Houghton Mifflin Harcourt and recently for a firm which produces large-scale indoor and outdoor graphics for universities such as Notre Dame, Vanderbilt, West Virginia, University of Alabama and University of Kentucky.

A relatively new design venture includes a joint project that involves the writing, designing and marketing of a children’s book entitled Scooped: The Forgotten Tale of the First Pumpkin Carving, which has won several national and international design and illustration awards, including the coveted 3x3 International Professional Show. The main character, Professor Von Frankula-Wolfheimer Junk, has now been featured in six stories (with one currently in production).

Rebecca also collaborates on fine art pieces that are also derived from children's book manuscripts. The pieces, which make up The Life of Numm, comprise a series of sculptural children’s books created from mixed media which have been shown in several galleries and received “Best in Show” in their latest installment.

Quoting one of her favorite professors, it is Rebecca's mission to prove to the world that graphic designers can do more than sell toothpaste.


The offspring of an architect and a painter, Fritz Klaetke was genetically pre-destined to be a designer. He grew up in Detroit and founded Visual Dialogue in 1988 while still a student at the University of Michigan. Today, the studio is located in a renovated rowhouse in Boston’s historic South End neighborhood.

The output from Visual Dialogue ranges from brand identity to music packaging, print collateral to websites, magazines to sculpture, and book design to interiors. Clients include The Art Institute of Boston, Barbara Lynch restaurant group, Combined Jewish Philanthropies, Harvard University, Institute of Contemporary Art, Isabella Stewart Gardner Museum, MIT, Moshe Safdie and Associates, New York Public Radio, and Smithsonian Institution.

Visual Dialogue has received recognition from organizations including the American Institute of Graphic Arts, Art Directors Club, The Grammys, Type Directors Club, and The Webby Awards and the work has been featured in publications such as Communications Arts, HOW, I.D., Novum, and Sports Illustrated. In addition, several of Klaetke’s projects are included in the permanent collection of the Cooper-Hewitt, National Design Museum in New York City.